Starting in August, the GoPizza brand released its advertising videos through national cable channels MBC, JTBC and tvN, as well as on its official YouTube and SNS accounts.
The first videos were broadcast on August 8 with a duration of 6 seconds with a teaser type design that communicated the following messages to promote the one-man pizza: "When are you alone?", "When are you hungry" and "When not Do you have time?".
On August 9 and September 5, the promotional videos of 15 and 30 seconds were published where the slogans were: "These days, Go-Run pizza is a slice" and "GoPizza, the beginning of pizza for a person"
[GoPizza] The beginning of pizza for one person - version 15"
[GoPizza] The beginning of pizza for one person - version 30"
Additional to these announcements, the brand has carried out different promotions to commemorate the public celebration of the commercials, such as: A Polaroid autographed by Lee Dong Wook, discount coupons, pizza boxes with Lee Dong Wook's image, Photo Cards , etc.
After all these efforts on the part of the brand, GoPizza CEO Jaewon Lim said:
"Through this announcement, we break the stereotype of large pizzas that cannot be eaten individually. We solidify our image as leaders in the new market for one-person pizzas, making an active effort to increase brand awareness, satisfaction customer service and franchise sales, conducting various marketing activities with actor and brand advertising model Lee Dong Wook."
Source: Discovery News, GoPizza (photos)
Translation: Latin Fan Community
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