Samjin Pharmaceutical will have actor Lee Dong Wook as an exclusive model, and 'Korean headache remedy' Gevorin Jeong will run a new ad in 2022.
'Gevorin Jeong''s new ad campaign was made three years after the 'Pain Aesthetics' episode in 2019. It is interpreted as a move to further cement his dominance as No.1. In particular, for the sustainable growth of the brand, the CF (Commercial Film) was launched with a focus on communication with the younger generation.
For this advertising campaign, actor Lee Dong Wook, a great model favored by the 25-34 generation, was hired and used as 'Endo Book'. Gevorin's exclusive model actor Lee Dong Wook has been loved for his strong acting skills in the popular TV dramas 'Goblin' and 'Gumiho', and is considered a representative actor with charisma and smooth charm.
Samjin Pharmaceutical plans to emphasize the rapid efficacy of Gevorin through actor Lee Dong Wook with a refined style and trustworthy image, and highlight the fashion of the Gevorin brand, breaking the old image that is mainly consumed by the elderly. At the CF filming site and announcement, actor Lee Dong Wook showed off a unique image with a stylish image and perfectly digested the appeal of this campaign with his unique deep voice.
The ad metaphorically depicts a 'headache' with a woodpecker pecking at its head and placing a large stone on it, targeting the younger generation who prefer easy-to-see, intuitive and resourceful visual content. In addition, to explain the efficacy of 'Gevorin Tablets that are fast and effective enough even with a single tablet' without the need to take multiple doses, messages such as 'Sprout with a single tablet' were sympathetically expressed.
Gevorin's new ad, which will air on May 4, consists of the main story, antipyretic episode and a 6-second bumper ad, and plans to carry out active marketing activities such as TV CF, YouTube and online at the future. In particular, Bumper Ad plans to inform the public about the expansion of the Gevorin brand by symptom by diversifying its line of products such as Gevorin Soft, Cool Down and Relax.
Samjin Pharmaceutical CEO Choi Yong Joo said, "We hope that the fashionable image of exclusive model Lee Dong Wook will be a positive synergy for the national painkiller brand Gevorin to target all generations." We will maintain our reputation as the No.1 brand of antipyretic pain relievers,” he said.
Reporter: Choi Jae Won
Source: http://m.mhj21.com/149766
Video: Samjin Farmaceutics on YouTube
Translation: Latin Fan Community
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