Lee Dong Wook has been selected as a new face to lead the brand's 20th Anniversary 2022 campaign for global derma cosmetics brand 'Derma Firm'.
Derma Firm said it was selected as a model because it perfectly matched Lee Dong Wook's luxurious and confident image and the philosophy and values pursued by global cosmetics brand Derma Firm. Lee Dong Wook plans to carry out omnidirectional marketing activities across multiple channels online and offline, including TVCF (video advertising) which meets Derma Firm's new slogan 'Skin is made', which celebrates its 20th anniversary.
In a video interview with the brand, Lee Dong Wook said, "I am very excited to be able to show my face through various activities as a new face of Derma Firm."
Photos: DERMAFIRM
Translation: Latin Fan Community
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