From the 29th, advertisement under the theme of 'Today's pension, tomorrow's rich'
Held an investment seminar ‘Korea Investment Pension Richie’ on the 1st of next month [Dailyan = Reporter Lee Hong Seok] Korea Investment & Trust Management presented its ambition to start the long journey of making the people rich in pension wealth under the slogan of ‘Pension-rich Korean investment’.
Korea Investment & Trust Management announced on the 28th that it will start advertising from the 29th as the first stage of the ‘pension rich’ campaign. Actor Lee Dong Wook was selected as the exclusive model.
The theme of this new advertising campaign is 'Today's pension, tomorrow's rich', with work and home as the background. This content contains the meaning of investing now in order to get what workers and students want to do and want to do. New advertisements can be checked through TV, various online platforms, and outdoor advertisements.
The company explained that through actor Lee Dong Wook, who has a sophisticated style and reliable image, it plans to inform the young and trendy generation that pensions are needed beyond the image of a product for the elderly.
Kim Chan Young, head of digital ETF marketing at Korea Investment & Trust Management, said, "This advertisement contains a copy of 'Every money has a dream' and a message of the company's sincere hope that its customers' pension assets will grow well." We will continue to develop the 'Pension Rich' campaign where we can communicate and empathize with each other."
Korea Investment Trust Management will hold an investment seminar on the 1st of next month along with this advertisement. It plans to propose a specific 'pension rich' solution for banks, securities, and insurance, which are customer contact points.
Reporter: LeeHong Seok
Translation: 이동욱 Latin Fan Community
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