Through its social networks, the cosmetics brand Franic® announced the new ambassador of its brand, presenting him as a "Handsome man with infinite charm"
"He, a handsome man with infinite charm. He can contain a variety of characters. Each lock of hair can convey his infinite charm. Are you ready to meet his ever-changing charm? He's coming! It's show time! The real one identity will be revealed on January 15th, wait for it! " - Franic®
As of that date, the brand has published videos of Lee Dong Wook with messages about the brand, as well as photos of him promoting the products.
1st Message from Lee Dong Wook to Franic®
2nd Message from Lee Dong Wook to Franic®
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