Coffee brand RTD (Ready-To-Drink) representing Coca-Cola, Georgia, announced that it has selected popular actor Lee Dong Wook as a new model for 'Georgia Craft', a double-fermentation coffee that contains the depth of hot drink and cold beer.
'Georgia Craft', which has been leading the pet coffee market, selected Lee Dong Wook, an actor with the perfect balance of charisma, smoothness and professional acting, as a new brand model for 2022. I wanted to convey the balance of coffee.
Actor Lee Dong Wook has captured the hearts of many people with his flawless looks and colorful charms in various genres such as romance, fantasy, and thriller. In romantic dramas like 'Goblin' and 'Touch the Heart' as well as entertainment shows like 'The Desired Sea', he has won women's hearts with his smooth and elegant appearance. Meanwhile, in the drama 'Bad and Crazy', in which he recently appeared, he showcased his stylish masculine beauty and charisma and was recognized for his excellent character digestibility.
Georgia plans to release a TV CF with the concept of “the moment that fits in my heart” next month along with actor Lee Dong Wook, Georgia Kraft, and plans to launch various marketing activities starting with that.
A Coca-Cola Company employee said, "Actor Lee Dong Wook crosses multiple genres and presents an ideal balance of deep eyes, rich charm and clean acting skills. The reason for choosing the model was explained.
On the other hand, Georgia offers 'Georgia Craft' double brew coffee that lets you feel the rich first taste of the hot beverage and the clean finish of the cold beer all in one go, 'Georgia Craft Cold Brew' using coffee extract from cold brew and tea assorted beverages, targeting consumers who enjoy a variety of coffees to suit their tastes, such as the 'Georgia Craft Milk Tea Latte'.
Source: Articles l Fashion Webzine Snaps Fotos de Koh Sang-woo l Coca-Cola Company http://z.istyle24.com/Feature/FeatureView.aspx?Idx=58063&Menu=6&_C_=23069
Translation: Latin Fan Community
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